Customer
Who was the customer?
Auto transport carriers, dealership networks, and automotive logistics brokers seeking a unified platform for load posting, carrier dispatch, and mobile job management across the vehicle hauling industry.
Problem
What problem did it solve?
Fragmented load discovery, low carrier adoption of digital tools, limited mobile-first workflows for drivers, and lack of monetization mechanisms in the existing marketplace — resulting in low load volumes and poor carrier economics.
Solution
What was delivered?
- KPI-driven load board marketplace with real-time load matching and negotiation capabilities
- Technical product roadmap spanning iOS and Android mobile apps, SaaS portals for Shipper and Carrier TMS and API integrations
- Carrier onboarding flows and strategic partnership monetization features
Impact
What was the outcome?
- 4× increase in monthly load postings
- 5× growth in active carrier adoption on iOS & Android mobile apps
- Ranked #2 marketplace by total load volume
Stack & methods
Voice of Customer
Driver Ride-alongs
Product Vision
Product Strategy
Product Operations
Go-To-Market (GTM) Strategy
Minimum Viable Product (MVP) Definition
User Adoption
Feature Monetization
Product KPI
Product Roadmap
Agile Scrum
Usage Analytics
A/B Testing
Optimizely
JIRA
Figma
Moqups
Confluence
Postman
REST API
Pendo
FullStory
Python
Django