Customer
Who was the customer?
Franchised automotive dealerships and dealer groups across North America using CDK's DMS and F&I ecosystem — relying on the Quoting/Desking platform to manage new and used vehicle sales workflows, trade-in appraisals, and online-to-in-store consumer handoffs.
Problem
What problem did it solve?
Fragmented dealership sales workflows across online and in-store channels — consumers pricing vehicles online but experiencing a broken handoff at the showroom, with no ML-driven used car valuation to support accurate desking, and manual quoting processes slowing deal velocity.
Solution
What was delivered?
- Cloud-based Quoting/Desking integration platform connecting online pricing to in-store workflows
- Supervised ML models for used-car valuation integrated into the desking workflow
- Cross-functional workflow optimization across inventory, appraisals, trades, pricing rules, and syndication
Impact
What was the outcome?
- ~$100M annual revenue product line under direct ownership
- 2× improvement in online-to-in-store consumer experience
- Up to 2.5% incremental profit margin per deal via ML-driven used-car valuation
- 30% improvement in deal velocity with streamlined cross-functional sales workflows across the dealer network
Stack & methods
Supervised Machine Learning
Google Cloud GCP
Data Analytics
Cross-functional Leadership
Voice of Customer
Portfolio Strategy
Product Roadmap
Minimum Viable Product (MVP) Definition
KPI Metrics & OKR
Feature Prioritization
Go-to-market (GTM) Strategy
Agile Scrum
JIRA
Confluence
Postman
REST API
Angular
SQL
Tableau Reporting